We’re bombarded with ads each day in all forms of media. But have you ever taken a closer look at these messages? If we unpack some of these headlines and ads a little bit more, we’re able to clearly understand what emotions they’re trying to elicit. More importantly, we can figure out what companies are trying to sell us.

For this episode, we perused the internet for a couple of hours and kept track of various financial planning, investing and retirement ads we came across. Let’s pick apart these messages that popped up and see if it helps us become savvier savers.

Join us on today’s episode as we break down these major topics:

• When you see someone advertise “Invest like the 1%”, what do you think their goal really is? [1:28]
• The same strategies don’t work for every investor. [3:09]
• “Become a Market Master”, you say? But can you really master the market? [4:46]
• The difference between a financial advisor and a get-rich-quick scheme. [6:50]